In any business where you are marketing or selling your services, there are things you can control and things you cannot control.  For example, as much as you would like to, you cannot control if and when a probable purchaser will actually make a purchase from you.  Also, if you’re self-employed, you cannot guarantee that you will make a set amount of money when you want to.  You can work hard, burn the candles at both ends, and fight hard to “make money” … but in actuality, it’s really out of your hands. 

But … there is something you CAN control in business.  That something is your everyday activity.  Often, success in any business is simply a numbers game.  Simply call more people.  Show your cards to more people.  Talk to more people.  Follow-up with more people, and eventually you will reach the financial goals you seek. 

If you make ten phone calls per day to prospective clients, or even current clients to follow-up you will make 50 contacts a week.  That’s an average of 200 contacts per month, and 2400 over the course of the year. 

Calling current clients is just good business and customer service.  Simply call to say thank you and perhaps ask for a testimonial or referral. 

Calling potential customers puts you one step closer to getting their business. 

If you plan to utilize this simple marketing tool, the key is to make it a habit!  Every day … religiously contact 10 people.  You get to determine the “mix” or ratio of new to existing clients.  For example, maybe one week you end up calling five existing customers and five potential customers.  The next week, call 10 prospects by using the Yellow Pages or the internet. 

Every call that you make is either starting a path for new business or reinforcing existing business, and that’s a great move for your bottom line!